Chapter 1.Responsibilities and Obligations to Customers

LG employees are acting uprightly and making value judgments in accordance to the code of ethics.

Our customers form the foundation of our business, and LG will always highly regard and respect their views. We seek to earn unconditional trust from our customers by continuously providing them with practical values.

1. Respecting Customers

LG Code of Ethics

We value the opinions of our customers and validate their true needs at all times. We regard our customers as the primary standard for our decisions and conduct.

Guidelines for Practice
  • (1) The customer has top priority. Our customers are the focus of our management.
  • (2) Always judge and evaluate from the viewpoint of the customer.
  • (3) Do not engage in unethical acts that will damage customer benefits.
  • (4) Maintain confidentiality with respect to all information regarding the customer. Do not disclose such information or use it for other purposes without the customer's prior consent.

2.Creating Value

LG Code of Ethics

  • (1) We work hard to create value for our customers. Through customer satisfaction, we can build the foundation of our sustainable prosperity.
  • (2) We continuously create practical value that fully benefits and satisfies our customers.
Guidelines for Practice
  • (1) Generate innovative ideas.
  • (2) Keep one step ahead of customers and anticipate their needs effectively.
  • (3) Always search for better ways to accomplish your tasks and goals.

3.Providing Value

LG Code of Ethics

  • (1) We are always true to our customers and never fail to keep our word.
  • (2) We offer the highest quality products and services at affordable prices and respond to our customers' requests with speed and accuracy.
Guidelines for Practice
  • (1) Provide true information to the customers. Do not distribute or provide false information. Always keep promises made to customers.
  • (2) For items that require safety precautions, make sure that customers have the information needed to fully understand the details.
  • (3) Provide products and services that exceed customer expectations.
  • (4) Do not cause customer dissatisfaction by selling defective products or providing poor services. Respond with speed and accuracy to reasonable customer requests for exchange, refund, or service.